A former coworker told me they had put their heart and soul into a project. It was their advertising opus. When they presented the work, however, they were told by leadership that the concept reminded them of the crazy shit I had done while I worked there.

The way they eloquently put it into words was: “Oh… this is very Jared.”

I can’t tell you what that means or if it’s good or bad, but I can tell you I am a storyteller and strategist who loves working with bold creatives and values-driven professionals. In other words, I give a shit.

My approach to brand and ad campaign development prioritizes a personal touch in seeking to connect with people through familiarity, whimsy, and imaginative curiosity.

In short, I like to make brands make sense.

Pictured: Yours truly directing talent for a tai chi scene.
(I do not know tai chi)