THREE
OLIVES
VODKA
HEAVEN’S TAILGATE
Three Olives Vodka wanted to have a touring pop-up at college campuses. With football season fast approaching, I pitched a touring vodka wagon that could arrive for the pregame tailgate parties.
WARMING UP TO THE IDEA
To keep things fresh, coffee bars and hot cocoa mixers can be presented on colder game nights as a comforting mixer for a perfect vodka.
PICS OR IT DIDN’T HAPPEN
Visitors and participants will be incentivized to post and share their experiences using a brand hashtag to extend our marketing reach far beyond the physical footprint and into the digital realm. (e.g., #3Olives4Me)
MOCKTAIL, BUT LEAVE ROOM FOR FUN
When tastings are off the table, a branded swag reusable plastic cup can be filled to a printed line with a mixer of our choice. Text on the cup above the dotted line will instruct the recipient to fill the remainder with a fun final touch—Three Olives Vodka.