MOTOROLA

Motorola was a sponsoring partner of Madison Square Garden, and their contract included original advertising content. The telecommunications company suggested that we create a B2B video that would feature interviews with MSG’s backstage crew, who would discuss how Motorola devices are used in the day-to-day work in the arena.

I thought to myself, “What kind of person would sit down and watch that?

And so I offered them this short film instead.