ADIDAS
How does a shoe tell a story? It takes more than just stamping an athlete’s name on the shoebox. With the new shoe line for Trae Young, I wanted fans to feel like they were wearing Trae’s entire biography on their feet as they traversed through their own stories.
LET THEM KNOW…
…WHERE YOU’RE FROM AND WHERE YOU’RE GOING.
TWO ICONS. ONE UNIFIED STYLE.
HONORING A LEGACY WITH EACH STEP FORWARD
Trae Young’s love for the city of Atlanta resonates through this So So Def-inspired shoe line, for every kind of fan, on the court, or on the mic.
NEVER OVERCROWDING
AN EMOTION
The creative strategy of this drop was to have clean, minimal design with punchy, direct copy. No filler, no bloated mess. Just letting the product tell most of the story.
