Infinity Shore Club Residences was a new development project aiming to offer a resort-like environment for waterside condominiums. I developed the essence of their brand to revolve around the idea of “your home as your getaway.”

The developer was an ideal client who afforded me a lot of creative freedom in composing an aspirational tone with a distinctive and elevated aesthetic. The mood was conceptualized to be minimal and understated to parallel the serene environment of the homes. I conceptualized, wrote, and directed the following series of commercials that were featured as part of the greater digital ad rollout, featured below. To the right, a print ad for Luxe Magazine.