PHILADELPHIA UNION FOUNDATION

The Philadelphia Union Foundation launched a new initiative, HeadFirst, that promoted mental wellness for young athletes in the midst of the stress and competition that can come with the game. I was tasked to conceptualize their sizzle video, which was to be showcased at fundraisers, internal events, and even the Jumbotron during matches. As creative director, I oversaw the complete production and personally handled the interviews. Thanks to an amazing team, we were able to put the spotlight on such an important cause and drive awareness for the areas of health we often don’t discuss.